REDHOOK, by Peter Krebs

Peter Krebs
Redhook
Beer Pioneer

"A surprisingly candid, revealing, and informative inside story from the decade's hottest little industry … I now have a far better understanding of their business triumphs and calamities." — Michael Jackson, author of Ultimate Beer

If you are over thirty you may not recall names like Redhook, Sierra Nevada, or Anchor Steam from among the beers you drank in your youth. Today it is difficult not to find any one of these craft brews in your local taverns or corner groceries. How is it that craft brews went from complete obscurity in the early '80s to major commercial success in the '90s? And who were the players who introduced craft brews to thirsty American consumers?

Redhook: Beer Pioneer is the story of the Redhook Brewery and its rise to prominence. Set during Seattle's heyday — a time when a person only needed imagination and drive to make an idea a reality — Peter Krebs tells the story of Redhook through its two founders, Paul Shipman, who had been working his way up the ladder at Washington's Chateau Ste. Michelle winery, and Gordon Bowker, who cofounded Starbucks. Krebs takes the reader on a tour of the brewery's history — from the first pouring to securing equity capital, from all-important decisions about yeast to distribution by powerhouse Anheuser-Busch.

Redhook is both the story of American entrepreneurial success and a meditation on the essence of a fine brew. It appeals to both the business enthusiast and the serious brew-fan. Written after in-depth conversations with Shipman and Bowker, Redhook is grounded in first-person accounts that lend insight into the dreams, frustrations, and successes that comprise the story of the Redhook Brewery.

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